DMI Professor Brian Lucid at TypeCon 2009

This past July associate professor Brian Lucid was invited to present "Onomatopeoia" at TypeCon 2009, the annual gathering of the Society of Typographic Aficionados in Atlanta, GA.

This case study presentation serves to display a collection of short typographic movies -- created by sophomore-level typography students -- that explore the visual representation of musical structure and the dynamic relationship between typography and the spoken word.

The assignment asks students to consider the semantics of typographic formatting and explore typography’s role as a vehicle to encode and share human experience. Students begin by translating a musical selection into guttural syllabic utterances—onomatopoeia—then use that text as content to typographically illustrate the structure and dynamics of the original musical form. First produced on paper, projects culminate as temporal design with the final expression brought back into sequence with the original musical selection.

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